I have spent the past 18 years immersed in higher education while employed as the Senior Art Director for Development Marketing and Communications at the University of Pennsylvania. During that time I also earned a certificate in digital marketing from The Wharton School. I studied design at Kent State University and graduated from the University of Pennsylvania with a degree in Art History. My design education included a workshop with famed Illustrator Steven Stipelman at Parsons School of Design at The New School and an internship at Lilly Pulitzer.
I am an accomplished communication and design professional with over 20 years of experience honing my skills in creative content strategy, graphic design, and marketing. I am an experienced magazine designer, motion graphics artist, and branding expert offering full service resources from concept to production/application while able to help you harness analytics to inform decisions. Over the years I have been lucky to work with amazing clients who have allowed me to be a part of their work and lives. It has been an honor to play a small role in their success stories.
LOGO DEVELOPMENT/MARKETING Brand identity and logo development are key components of any successful campaign or business. A strong and cohesive visual identity can extend your reach and provide instant recognition for your brand and serves as a powerful marketing tool. I take a lot of pride in my ability to identify priorities through visual communication and marketing to achieve and surpass goals.
WEB and EMAIL DESIGN are constant forces of change. Almost all of my projects have some web element to them, so I am constantly working on the web and learning new ways to do things. My formal background is in design; however, I have a deep love for the problem solving and puzzle aspects of web development and am well versed in HTML, CSS, Javascript, and JQuery. I have also worked with a variety of CMS platforms. Past web design/development projects represent event websites intended to generate registration, contests, academic research, wedding sites, blogs, broadcast emails, holiday and birthday cards.
INFOGRAPHICS Infographics are a fresh and efficient way to get a message across and offer layout diversity from copy and photography. They are often lumped in as a quick answer to make boring statistics interesting, but they can can be very engaging and a powerful tool to communicate a message if done well.
MOTION GRAPHICS / ANIMATION Utlizing motion graphics to tell a story, either on their own or as an accent to videography, allows you to communicate something complicated in a digestible visual format. Animated infographics can really punch up a video that might have otherwise just been your run of the mill talking head or easily explain something that might have sounded dense or complicated.
PRINT / INVITATIONS A really strong printed piece is irreplaceable. Regardless of the wonderful things we can do online, there is something really tactile and personal about a printed piece. Its been proven that mail still really works. I have an enormous amount of experience in print work as well as production, from full scale books and case statements to newsletters, brochures, collateral materials and invitations. A creative invitation or publication, print or electronic, is an invaluable tool and can have an enormous impact on driving event attendance or increasing awareness about a product.
